CRO / VP SALES

Turn sales conversations into more predictable revenue.

Marketing can generate pipeline. Performy shows you what happens next: how the team sells, what's blocking conversion, and which opportunities need attention.

Pipeline → RevenueConversation signals
Leads
Meetings
Opportunities
Closed

OpportunityACME

Buyer“Price is still a concern.”

Buyer“Our CFO hasn't joined yet.”

Buyer“We need to discuss it internally.”

Price objectionNo decision makerWeak next stepLow engagement
At riskThe conversation explains why
Action neededBring the decision maker to the next conversation.

Illustrative example.

The problem

The gap between pipeline and revenue is in the conversation.

Your CRM counts opportunities by stage. It doesn't explain why one goes cold, who's missing from the table, or what was promised on the last call.

PipelineStages, dates, and amounts
≠
RevenueWhat happens in the conversation

What Performy sees

Performance → Revenue → Action.

Connect how the team sells with what happens in each opportunity.

PerformanceHow the team sells

Every conversation measured against your Playbook: what gets executed and where it breaks.

RevenueWhat needs attention

Opportunities with risk signals, momentum, or missing decision makers.

ActionWhere to step in first

A short list, with the conversation that backs it up.

The action

Decide where to step in first.

01 · OpportunityStep in where there's risk.

With the signal and the conversation quote that explains it.

02 · TeamFix the behavior that's holding deals back.

A gap that repeats across opportunities becomes practice.

03 · Best sellersReplicate what already works.

What conversations that move forward do differently.

In your day to day

How it fits into your week.

01

Weekly review

Start by seeing which opportunities need attention, not just what stage they're in.

02

Forecast with context

Go into the review with the conversation signals behind every number.

03

Intervention

Decide which opportunities to join and which decision makers are missing.

04

Follow-up

Check whether the team executes the Playbook better week after week.

Proof

Seeing what happens in the conversation changes where you step in.

3,5×

Higher close rate with performance > 65%.

100%

Of sales meetings evaluated in real time.

See where your revenue is leaking.

Take control of your funnel →