INDUSTRY · B2B SERVICES

Turn your best seller's playbook into everyone's advantage.

Your best sellers' expertise shouldn't stay in their heads. Performy turns it into a standard the whole team can execute and improve.

Expertise → StandardB2B Services
ExpertisePatternPlaybookTeam

Best seller's conversation

Best seller“Before I propose anything: what happens if this isn't solved this quarter?”

Client“We'd have to postpone two projects.”

Best seller“Who else would need to see this to decide?”

Discovery
Questions
Positioning
Objections
Next step

Three sellers, one structure

Seller A“What does it cost not to solve this quarter?”

Seller B“What stalls if this stays the same?”

Seller C“What's the impact of waiting a quarter?”

Pattern: impact question before proposing
PlaybookSales standard
  1. Impact question before proposing
  2. Identify who else decides
  3. Close with a concrete next step

The team

ABCDEF
StandardExpertise stops living in a few heads.

Illustrative example.

The industry reality

Make selling well repeatable.

In B2B services, much of the sales expertise sits with specific people.

ExpertiseIn the heads of a few people
≠
StandardSomething the whole team can execute

How Performy sees it

What the best seller does without thinking.

You don't document knowledge: Performy extracts it from real conversations.

DiscoveryHow they open the conversation

What they ask first and what they want to understand.

PositioningHow they explain their value

What they say, in what order, and with which examples.

ObjectionsHow they handle them

What they answer when doubt comes up.

Next stepHow they close

What they agree on before hanging up.

From signal to action

From real behavior to a sales standard.

01 · CompareMany conversations, one pattern.

What repeats in the best calls.

02 · StandardA Playbook based on real conversations.

With clips the team can listen to.

03 · TeamEveryone executes it and improves it.

The standard is refined with what the team learns.

How it works in B2B Services

From one person to the whole team.

Conversations from your best sellersDiscovery, positioning, objections, and next step.
PatternWhat they repeat, even in different words.
StandardA Playbook that describes what works.
TeamPractice, coaching, and follow-up on that standard.
01

Select

Choose the conversations you want to use as a reference.

02

Extract

See which patterns they share.

03

Standardize

Turn the pattern into a Playbook.

04

Improve

The standard evolves with every conversation.

Proof

Built on real sales conversations.

3,5×

Higher close rate with performance > 65%.

95%

Of sellers improved their performance in < 60 days.

100%

Of sales meetings evaluated in real time.

General Performy data. Not specific to any one industry.

Make selling repeatable.

Make selling repeatable →

Also in Performy:PerformanceTrainingSales ManagerMethodology